HISTORY OF MIAOZHEN

Miaozhen Systems is the leading third-party marketing data technology company in China. We concentrate on more efficient corporate marketing based on the objective data and innovative technology solutions. Founded in 2006, Miaozhen Systems has its headqua
  • 2006We founded in Beijing.
  • 2010We opened office in Shanghai. We completed Series A Round of Financing.
  • 2011We completed Series B Round of Financing. We opened office in Guangzhou.
  • 2012We began to provide monitoring service in the Japanese market, and expanded to the entire Asia-Pacific gradually.
  • 2013We further expanded southeast asia market. We completed US$10 Mln Series C Round of Financing.
  • 2014We have been providing services in 11 countries and regions in the Asia-Pacific region,
    and the monitoring in overseas markets reached 420, covering 84 advertisers, ranking first in industry.
  • 2015We completed US$10 Mln Series D Round of Financing.
    We entered the European and American market, planning to provide comprehensive services for the global brand and customers.
  • 2016Drawbridge and us liberated cross-device identity in China.We invested Xinsight. Miaozhen brought OTT into budget allocation system.
    MAMS (Miaozhen Academy of Marketing Science) established.

TECHNOLOGICAL SUPERIORITY

As a leading innovative company, Miaozhen Systems provides digital advertising solutions with three core technologies——cloud computing, cloud storage and artificial intelligence to evaluate digital investment.
Exclusive Moment Tracking TechnologyMeasure reach and frequency of target audience with demography and geography in a unified, scientific and reliable way.
Enormous information processingCollect, compute and provide extensive data analysis of campaign performance on reach, frequency and iGRP in the target based on the Chinese netizen population.
High-quality panel databaseProvide client-tailored analysis of target audience.
Advanced research models and methodsOptimize and improve clients’ ROI with cutting-edge research model of Millward Brown.
PROFESSIONAL TECHNICAL TEAM Miaozhen System has more than 300 employees, 75% are technical engineers,
half of them have graduated from Peking University, Tsinghua University and Chinese Academy of Sciences, Chinese three top universities in China.
This is a dream team of product design, mathematics and computer field. They work together to provide industry-leading products and solutions for customer of Miaozhen System. After years of technology innovation, practice and accumulation, Miaozhen System already has a number of independent intellectual property rights and software copyrights.

Vison and Misson

Behind every successful brand there is a great brand vision!
The vision and mission depict the future brand blueprint and the ultimate goal ;
For Miaozhen Systems, including our company and everyone, to indicate the future direction of development.

Our vision:

To Be the Driving Force of Data and Technology in Marketing

Data and technology are Miaozhen Systems's industry properties and vision foothold. Our ultimate vision is to drive marketing to constantly change and progress through data and techninology.

Our mission:

With objective data and innovative technology, we help marketing to be more efficient and achieve better ROI, contributing to a better and healthy ecosystems of media and marketing industry.

Digital marketing market is constantly changing --- our products can be out of date,
customer's demand would be always changing, and new technologies will continue to emerge. But I believe that: Miaozhen Systems with clear vision and mission will be always keeping innovative and dynamic, and continue leading in the industry!
By Minghui Wu

OVERSEAS MARKET

ASIANORTH AMERICA