In 2009, Miaozhen Systems and Millward Brown, a global leader in brand,
media and communications research,
formed an alliance to further develop and
provide digital advertising measurement to advertisers and their agencies.
In 2014, Miaozhen systems and BGCTV
release China’s first single-source
cross-screen platform for large sample’s
measurement in Beijing.
In 2015, Drawbridge and Miaozhen
Systems announced an exclusive
partnership whereby Miaozhen will license Drawbridge technology to build a custom
graph in order to offer cross-device
targeting, measurement and attribution
In 2016, Miaozhen Systems invested
Xinsight. Xinsight is a third-party data
analysis company committed to providing
programmatic insight based on big data
and small data.